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Friends of Oaxacan Folk Art (FOFA) seeks to preserve and promote the rich folk art traditions of Oaxaca, Mexico, which have been passed on from generation to generation, often over hundreds of years. FOFA was founded to support Oaxacan folk artists during a time of severe economic distress – and today, the impact of COVID-19 is equally devastating. Through our ongoing educational programs, young artist exhibitions and catalogs, cultural collaborations and awareness-building, we are dedicated to keeping these age-old traditions alive.

 
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Education is the Cornerstone of FOFA’s Mission

Click here to learn more about FOFA’s educational programs.


From its initial activities in 2008, FOFA’s competitions for young artists were distinguished by the opportunity to participate in a variety of educational experiences. In addition to cash prizes, workshops and courses as wide ranging as English, marketing, enhancement of product design, and – during the pandemic via online workshops – how to sell work remotely (using social media to reach potential clients, how to communicate with them, and methods of effectively packing and shipping their artwork). For those who could not participate, a written handbook (below) was created to convey this information.

 
 

Artist and Student Monserrat Raymundo Sánchez

Vende tu arte en línea: guía paso a paso para artesanos

FOFA ahora ofrece esta guía de forma gratuita en 13 Secciones. Cada sección le muestra los pasos necesarios para promocionar y vender sus piezas en línea, incluyendo cómo usar las redes sociales, tomar excelentes fotos, crear una identidad de marca única para usted y su obra de arte, así como embalar, asegurar y hacer envíos tanto nacionales como internacionales. La guía está disponible aquí para ver, descargar e imprimir.

Selling your Artwork Online:
A Step-by-Step Guide for Artesanos

 

 

COVID-19: Our Challenge and Response

For FOFA, the pandemic has presented a huge challenge to our mission: If tourists are no longer traveling to Oaxaca and visiting artesanos in their home workshops, how can we help connect artesanos with potential customers during these precarious economic times? Our response: a robust complement of educationally-based programs for artesanos that both convey and teach the fundamentals of online sales and marketing.

Learn more about FOFA's Remote Selling Course in our Newsletters

 

How can you help?

If you’d like to help keep Oaxaca’s rich cultural heritage alive, please consider supporting FOFA’s ongoing programs. Mil gracias!

Have a question?

Contact us to find out about our ongoing programs, how to reach a particular artesano, or plan a trip to Oaxaca.

Keep up to date with FOFA News

Read our most recent e-newsletter about FOFA'S ongoing programs and the artesanos we support.